Be original!
ART
IDEA
DIRECTOR
Portfolio
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Valerie Olšanská
ART
IDEA MAKER
UX/UI designer
NOW
Video creator
UX/UI designer Video shooting Graphic design Video editing Social Media Graphic
ABOUT ME
ABOUT ME
I’m a web and app designer, video creator, dancer, choreographer, and photo model. I create where aesthetics meet ideas – whether it's visual identity, choreography, photography, or video editing. Wherever creativity connects with emotion, that’s where you’ll find me.
Along my journey, I’ve taken on various roles in IT, design, and digital marketing – from graphic design and UX/UI, to website development in WordPress, Joomla, and Wix, as well as managing social media campaigns. For over 5 years, I’ve been specializing in UX/UI design, blending it with video creation and a deep understanding of visual communication. I know how to work with color psychology, composition, and what truly captures the viewer’s attention.
Currently, I’m learning to work with AI tools for video and visual concept creation – including Runway, Kling, Hailou Minimax, Midjourney, Leonardo, and ChatGPT. I’m constantly exploring new ways to expand my creative toolkit and push the boundaries of storytelling and design. I’ve completed courses in Creative Direction and Fashion Video & Visual Communication, which brought me closer to the role of an art director.
I love combining artistic depth with functional design to create content that not only looks good, but also makes sense.
Education
Bachelor’s Degree in Educational Management and Adult Learning
Charles University, Faculty of Education (Department of Educational Management)
2016 – 2019
Hard skills
Soft skills
Creativity and innovation, communication and team collaboration, flexibility and adaptability, empathy and user-centered thinking, proactivity and problem solving.
2020 - 2022
Web design & development
I designed and built websites using platforms like WordPress and Wix, applying basic knowledge of HTML and CSS to optimize mobile responsiveness.
2021 - currently
UX/UI design
I design end-to-end user interfaces for websites and mobile apps (iOS/Android) – from initial sketches to final prototypes. I work with design systems, conduct user testing, and also create digital graphics.
2023 - currently
Video creator
I create videos across various genres – from promotional spots for products and services to dance videos. Besides filming, I also focus on post-production, scriptwriting, and leverage advanced AI tools to produce visual effects and creative concepts.
Hobbies
Outside of work, dance fills me with joy — styles like reggaeton, dancehall, afro, salsa, high heels, and Latin American dances. I create and film dance choreographies and also engage in fitness and occasional beach volleyball, which help me maintain a healthy balance between work and free time. Another passion of mine is photo modeling, which offers me additional creative challenges and opportunities for self-expression.
I am interested in various seminars and workshops on psychology, NLP, and marketing, allowing me to continuously expand my knowledge and skills. In September, I successfully completed a Creative Director course, marking an important milestone in developing my abilities. In December, I completed a course in Fashion Video and Visual Communication.
Courses
Fashion Video and Visual Communication, AERO School
October 2024 – December 2024
Creative Director Course, SKVOT
August 2024 – September 2024
Adobe Premiere Pro – Video Editing, Online Course, Videosmile
November 2023 – January 2024
Design Sprint, Komerční banka
December 2022
Service Design, Komerční banka
October 2022
UI/UX Design, Online Course, WayUp
May 2021
and others
Employment
UI/UX designer, Komerční banka
UI/UX designer, Karlín IT group
Linguistic Tester, Transperfect
WordPress developer, freelance
❤️🔥Valeria Fuega is my new creative project — a space where music, movement and visual art meet.
It is inspired by the word fuego — fire.
Not as destruction, but as inner energy, passion and motion.
Fuega is not a dictionary word. It’s a feeling. A state. An energy awakening from within.
The music of Valeria Fuega blends
· latin rhythms,
· sensual movement
· magnetic energy
· feminine power
Calm on the outside. Fire within.
This project combines real performance with AI tools - not to replace the human, but to amplify expression.
Siente el Fuego
Dubai Nights
video content
Conceptual promo video for the fictional café “Náhoda” — a space for those who feel in-between: between countries, relationships, moods, or life phases.
A visual storytelling experience that blends an introspective atmosphere with details like quotes on mugs, the scent of incense, or a ray of light symbolizing a found answer.
The video was created entirely using AI tools — visuals generated in Midjourney, animated with Runway and Kling AI.
Final editing, pacing, and text layering were done in CapCut.
A promo video for a client providing premium customer transportation services.
The video was created based on a brief without a specific script, using only 5–7 provided photos of varying quality. The goal was to craft an elegant and luxurious atmosphere without voiceover or actors—relying solely on visual animation and motion.
Transport
This experimental AI video was created as an attempt to capture the invisible moments of disappointment and silence between people. Through visual atmosphere and symbolism, I seek to portray emotions that are difficult to express in words.
Café Náhoda
Make it your own
This video was created as part of the Fashion and Visual Communication course, where I developed the concept and script, filmed in a studio, and handled post-production in DaVinci Resolve. The dresses were designed by a fashion designer from UMPRUM, and the main idea of the video was to showcase the versatility of these dresses, which can be worn for any occasion.
I created this motivational dance video — the moment I heard the song, a clear vision of the entire clip formed in my mind. I wanted to inspire others and lift their spirits.
I developed the concept and idea myself, then brought it to life with a friend who filmed me following my directions. I edited the video afterward.
Just got better
This project was my first attempt at creating a commercial spot and a great opportunity to combine creativity with technical skills.
The ad focuses on a cream called Disco Queen, whose bubblegum scent inspired a fun and playful concept.
I wrote the script, selected the music, and created a storyboard where every shot matched the rhythm of the track. I also wrote the original advertising text for the closing part of the spot.
The initial edit was done in CapCut, where I combined music, footage, animations, and performed color correction. Later, I refined the video in Adobe Premiere Pro, using advanced tools like chroma key, 3D effects, and graphic creation in Adobe Illustrator.
Indian dance
Disco Queen
This video serves as promotional material for a Bhangra dance instructor. It was created as a social media teaser aimed at attracting new participants to this beautiful and energetic dance style.
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social media graphic
Personal Blog about NLP (Neuro-Linguistic Programming)
I started this blog to share interesting insights about how our mind works, positive thinking, and working with emotions and beliefs. My goal is to inspire others to improve their lives through the power of mindset.
E-shop T-Shirts
This profile was created to support an e-shop offering original organic cotton T-shirts. The store features two collections: one with abstract prints and another focused on designers.
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ux/ui design
Website creation on WIX
I created this website for a client using the WIX platform. It is a discount portal divided into various categories, with a 15% discount applicable to all offers. Customers simply purchase a loyalty card online and can then visit any business listed among the website’s partners.
Website creation on WordPress
The website was built on the WordPress platform and serves as an online store for organic cotton T-shirts. I managed the entire process—from domain registration and hosting setup to launching the e-shop and integrating the payment gateway. Additionally, I optimized the site for mobile responsiveness and configured analytics tools to monitor performance.
I created the UI/UX design for a mobile app focused on flower sales, based on the client’s specifications communicated through the agency I worked for.
UX/UI app
dance choreography
Star Dance
With this choreography, I won the Star Dance audience award and it was featured on the show Dobré ráno (Good Morning) on November 28, 2024.
The dance was performed to the song Espresso, and for originality, I incorporated a coffee mug, which I later creatively enhanced during post-production.
Concept, wardrobe selection, location, and creation of the choreography.
MTV dance
Concept, wardrobe selection, location, and creation of the choreography.
Reggaeton
advertising concepts
I developed a brand communication concept for Avon targeting a young audience. The presentation includes several parts: the current brand positioning, the behavior of the target group, competitor communication analysis, and finally, three proposed social media ad campaign scripts complete with storyboards.
As part of the Creative Director course, I worked on a campaign focused on Parkinson’s disease, applying newly acquired knowledge and skills. During the course, I engaged in practical exercises—from creating a creative brief and battle plan to developing various campaign concepts prepared by the creative team led by the instructor. The process also included writing feedback on each concept and, finally, creating a presentation where I selected one campaign concept and expanded it with my own idea.
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