Be original!
ART
IDEA
DIRECTOR
Portfolio
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Valerie Olšanská
ART
IDEA MAKER
UX/UI designer
NOW
Video creator
UX/UI designer Video shooting Graphic design Video editing Social Media Graphic
ABOUT ME
ABOUT ME
I’m a web and app designer, video creator, dancer, choreographer, and photo model. I create where aesthetics meet ideas – whether it's visual identity, choreography, photography, or video editing. Wherever creativity connects with emotion, that’s where you’ll find me.
Along my journey, I’ve taken on various roles in IT, design, and digital marketing – from graphic design and UX/UI, to website development in WordPress, Joomla, and Wix, as well as managing social media campaigns. For over 5 years, I’ve been specializing in UX/UI design, blending it with video creation and a deep understanding of visual communication. I know how to work with color psychology, composition, and what truly captures the viewer’s attention.
Currently, I’m learning to work with AI tools for video and visual concept creation – including Runway, Kling, Hailou Minimax, Midjourney, Leonardo, and ChatGPT. I’m constantly exploring new ways to expand my creative toolkit and push the boundaries of storytelling and design. I’ve completed courses in Creative Direction and Fashion Video & Visual Communication, which brought me closer to the role of an art director.
I love combining artistic depth with functional design to create content that not only looks good, but also makes sense.
Education
Department of Andragogy and Educational Management (KAMV)
Faculty of Education, Charles University
School management
Bachelor's degree 2016 - 2019
Hard skills
Soft skills
Creativity and innovation, communication and teamwork, flexibility and adaptability, empathy and user-centered thinking, proactivity and problem solving.
2020 - 2022
Web design & development
I designed and created websites on platforms like WordPress and Wix, while also using basic HTML and CSS knowledge to optimize for mobile viewing.
2021 - present
UX/UI design
I design end-to-end user interfaces for websites and mobile apps (iOS/Android) – from initial sketches to final prototypes. I work with design systems, conduct user testing, and also create digital graphics.
2023 - present
Video creator
I create videos of various genres - from promotional spots for products and services to dance videos. In addition to filming, I also do post-production and scriptwriting.
Conical
Outside of work, I enjoy dancing – reggaeton, dancehall, afro, salsa, high heels and Latin American dances. I create and film dance choreographies and also do fitness and occasionally beach volleyball, which help me maintain a balance between work and free time. My other hobby is photo modeling, which provides me with additional creative challenges and opportunities for self-expression.
I am interested in various seminars and workshops in the field of psychology, NLP and marketing, which allows me to constantly expand my knowledge and skills. In September, I successfully completed the Creative Director course, which is an important milestone for me on the path to developing my skills. In December, I completed the Fashion Video and Visual Communication course. I am currently taking a course in NLP (Neurolinguistic Programming) coaching.
Courses
Videography - Fashion video and visual communication, AERO SCHOOL
OCTOBER 2024 - DECEMBER 2024
Creative Director KURZ, SKVOT
AUGUST 2024 - SEPTEMBER 2024
Adobe Premiere Pro - video creation and editing ONLINE COURSE, VIDEOSMILE NOVEMBER 2023 - JANUARY 2024
Design sprint, COMMERCIAL BANK DECEMBER 2022
Service design, COMMERCIAL BANK OCTOBER 2022
UI/UX design ONLINE COURSE, WAYUP MAY 2021
and others
Employment
UI/UX designer, Komerční banka
UI/UX designer, Karlín IT group
Linguistic tester, Transperfect
WordPress developer, freelancer
Disco Queen
❤️🔥Valeria Fuega is my new creative project — a space where music, movement and visual art meet.
It is inspired by the word fuego — fire.
Not as destruction, but as inner energy, passion and motion.
Fuega is not a dictionary word. It’s a feeling. A state. An energy awakening from within.
The music of Valeria Fuega blends
· latin rhythms,
· sensual movement
· magnetic energy
· feminine power
Calm on the outside. Fire within.
This project combines real performance with AI tools - not to replace the human, but to amplify expression.
Disco Queen
Disco Queen
video content
Conceptual promo video for the fictional café “Náhoda” — a space for those who feel in-between: between countries, relationships, moods, or life phases.
A visual storytelling experience that blends an introspective atmosphere with details like quotes on mugs, the scent of incense, or a ray of light symbolizing a found answer.
The video was created entirely using AI tools — visuals generated in Midjourney, animated with Runway and Kling AI.
Final editing, pacing, and text layering were done in CapCut.
A promo video for a client providing premium customer transportation services.
The video was created based on a brief without a specific script, using only 5–7 provided photos of varying quality. The goal was to craft an elegant and luxurious atmosphere without voiceover or actors—relying solely on visual animation and motion.
Disco Queen
This experimental AI video was created as an attempt to capture the invisible moments of disappointment and silence between people. Through visual atmosphere and symbolism, I seek to portray emotions that are difficult to express in words.
Disco Queen
Disco Queen
This video was created as part of the Fashion and Visual Communication course, where I developed the concept and script, filmed in a studio, and handled post-production in DaVinci Resolve. The dresses were designed by a fashion designer from UMPRUM, and the main idea of the video was to showcase the versatility of these dresses, which can be worn for any occasion.
I created this motivational dance video — the moment I heard the song, a clear vision of the entire clip formed in my mind. I wanted to inspire others and lift their spirits.
I developed the concept and idea myself, then brought it to life with a friend who filmed me following my directions. I edited the video afterward.
Just got better
This project is my first attempt at creating a commercial and was a great opportunity for me to combine creativity with technical skills.
The commercial focuses on a cream called Disco Queen, whose bubblegum scent inspired me to create a fun and playful concept.
I came up with a script, chose music, and created a storyboard where each shot matched the rhythm of the music. There was also my own advertising text for the end of the spot.
The first cut was made in CapCut, where I combined music, footage, animations, and color corrected. Then I reworked the video in Adobe Premiere Pro, using advanced tools like chroma key, 3D effects, and creating graphics in Adobe Illustrator.
Candle promo
Indian dance
This video was created for a client who makes soy candles with a variety of unique scents.
The video captures a peaceful winter atmosphere, where warm tea and a book are harmoniously complemented by a soy candle, designed to create a cozy and relaxing environment.
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social media graphic
Personal blog about NLP (Neuro-Linguistic Programming)
I started this blog to share interesting information about how our minds work, positive thinking, working with emotions and beliefs. I want to inspire you to improve your life through the power of your thoughts.
T-shirt e-shop
This profile was created to promote an online store with original organic cotton T-shirts. The online store offers two collections: one with abstract prints and the other focused on designers.
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Website creation on WIX
I created this website for a client on the WIX platform. It is a portal with discounts divided into different categories, all of which are subject to a 15% discount. All you have to do is get a loyalty card online and visit any business from the list of partners on the website.
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ux/ui design
Website creation on WIX
I created this website for a client on the WIX platform. It is a portal with discounts divided into different categories, all of which are subject to a 15% discount. All you have to do is get a loyalty card online and visit any business from the list of partners on the website.
Website creation on WordPress
The website was built on WordPress and sells organic cotton t-shirts. I took care of the entire process – from setting up a domain and hosting to launching an e-shop and securing a payment gateway. I also optimized the website for mobile viewing and set up analytics tools to track performance.
I created a UI/UX design for a mobile application focused on selling flowers, according to the specifications of a client who communicated with the agency I worked for.
UX/UI applications
dance choreography
Star Dance
With this choreography I won the Star Dance competition among viewers and it was shown on the show Dobré ráno
(28. 11. 2024).
The dance was supposed to be to the song Espresso, and for originality, I included a mug, which I then played with in post-production.
The theme, the choice of clothes, the location and the creation of the choreography itself.
MTV dance
The theme, the choice of clothes, the location and the creation of the choreography itself.
Reggaeton
advertising concepts
I developed a brand communication concept for Avon targeting a young audience. The presentation includes several parts: the current brand positioning, the behavior of the target group, competitor communication analysis, and finally, three proposed social media ad campaign scripts complete with storyboards.
As part of the Creative Director course, I worked on a campaign focused on Parkinson’s disease, applying newly acquired knowledge and skills. During the course, I engaged in practical exercises—from creating a creative brief and battle plan to developing various campaign concepts prepared by the creative team led by the instructor. The process also included writing feedback on each concept and, finally, creating a presentation where I selected one campaign concept and expanded it with my own idea.
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