DESIGNER

MULTIMEDIA

Portfolio

ART

Disco Queen

Valerie Olšanská

Video creator

Disco Queen

❤️‍🔥 Valeria Fuega is my new creative project — a space where music, movement and visual art meet.

Inspired by the word fuego — fire. Not as destruction, but as inner energy, passion and movement. Fuega is not a dictionary word. It's a feeling. A state. Energy that awakens from within.

The music of Valeria Fuega brings together: · Latin rhythms, · sensual movement, · magnetic energy, · feminine strength.

Calm on the outside. Fire within.

This project connects real performance with AI tools — not to replace the human, but to amplify expression.

Disco Queen

Create a fully developed AI artist from scratch — concept, visual identity, music, video and social media presence — one person, no production budget, in minimum time. The image had to feel authentic, not templated — rooted in real energy and culture.

"I started from my own energy — Latin dance, music, salsa, reggaeton, afro, reparto. Valeria Fuega is not a fictional character. She is a concentration of everything I live."

Disco Queen

Defined the artist's character — feminine fire, Latin energy, strong but sensual image. Built the visual world: colours, mood, aesthetics. Name, biography, tone of voice.

Disco Queen

13 tracks created via Suno with custom prompts tailored to the artist's style. Genres: Latin pop, timba, reggaeton, dancehall, salsa, reparto, afro beats. Lyrics in English and Spanish. All released on Spotify.

Disco Queen

First full music video — from story concept to final edit, 40 hours of work from idea to completion. Video teasers created for some of the tracks on Instagram. Every visual built within a unified brand aesthetic.

Disco Queen

Two weeks after launch, a Colombian online radio station independently reached out with an offer to add Valeria Fuega tracks to their broadcast. Inbound interest with no paid promotion whatsoever.

Disco Queen

One person — idea, brand, music, visuals, video, social media, Spotify. Proof of concept: a modern music artist can be created and launched by a single creative producer with the right AI stack.

Other

Disco Queen

A fictional café — a refuge for sensitive souls who find themselves between life phases: between relationships, between careers, between cities, between certainty and chaos.

A place for those on the threshold. Where you can be lost, undecided, melancholic — and nobody will push you to find the answers.

Maybe you ended up here by chance. Maybe that's exactly why.

Disco Queen

A personal creative project — to invent and visually develop a fictional café concept from scratch. No client, no brief. Pure creative freedom with one goal: to test working with AI tools and create a first AI promo video.

"It was my first attempt with AI tools, but above all a personal project born from a real feeling. I was going through a similar life period myself at the time and café Náhoda was a natural reflection of what I was experiencing. I wanted to create a space I was looking for myself back then."

Disco Queen

Disco Queen

Defined a unique brand concept — a café as a safe space for people "in between". Target audience: sensitive souls looking for calm, slowness and atmosphere without pressure. Created tone of voice, copywriting and brand story.

Disco Queen

Complete visual system — colour palette inspired by melancholy and introspection (ink blue, dusty lavender, muted copper), Cormorant Garamond typography, moodboard, interior visualisations, menu design with original drink names.

Disco Queen

Designed the full brand experience — scent of the space, music atmosphere (piano, ambient, melancholic jazz), quotes on mugs, questions on tables. Including a concept for social evenings where guests choose a colour based on their emotional mood.

Disco Queen

My first AI video — a promo spot for Kavárna Náhoda. Working with AI tools from generating visuals through creating moving images to the final edit.

Disco Queen

Prague has good dancers. But styling, musicality and personal character in movement — that is what is missing from the Prague social dancing scene.

Street Salsa is not about learning more figures. It is about how you dance — energy, style and confidence on the floor.

Same steps. Different energy.

Disco Queen

Create a personal dance brand from scratch — with clear positioning, a visual system and a content strategy — and use it to launch group classes in Prague. No agency, no budget. Just concept, visuals and content.

"I travel to international festivals, I watch the level of social dancing in Prague and I see a gap. People know the steps — but they are missing style, musicality and their own energy. That is what I decided to change."

Disco Queen

People who have been dancing salsa for some time — any age, any gender. They know the basics, they go to parties and festivals. But they feel their dancing always looks the same. They are missing personality, style and freedom of movement.

Disco Queen

Defined a clear USP: not teaching figures, but styling, musicality and body movement. Created a brand promise and one main slogan that holds all communication together — Same steps. Different energy.

Disco Queen

Complete brand book — neon palette (pink #FF1B8D + electric blue #245BFF), three-layer typography, rules for every visual. Post system: split screen, body in motion as hero, neon line as a cut of energy. One style, one vibe — the profile started to feel like a brand.

Disco Queen

A series of dance tutorials showing styling and footwork — content that educates and proves expertise at the same time. Reels system: hook 0–2s, before/after contrast, mini value, CTA. Every post built according to brand book rules.

Disco Queen

The launch reel with a free workshop was reposted and reached 1,200 views — significantly above the usual profile average. It spread organically within the Prague dance community with no paid promotion. 9 sign-ups for the first workshop.

Disco Queen

Brand book, visual templates, content strategy, reels system and carousel templates — everything prepared for bootcamp communication, collaborations or expansion into further formats.

ABOUT ME

I am a multimedia designer, video creator, dancer and choreographer. I create at the intersection of aesthetics and ideas, whether it comes to visual identity, video production or AI content.

Throughout my journey I have taken on various roles in IT, design and digital marketing, from graphic design and UX/UI, through web development on WordPress, Joomla and Wix, to running social media campaigns.

For over 4.5 years I have been specialising in UX/UI and service design at Komerční banka, leading design workshops, conducting user testing, working with production data and pushing changes into development. I have learned to think not only visually but also in terms of process and business, and I understand how design impacts business results.

I actively work with AI tools for video and visual concept creation, such as Runway, Kling, Higgsfield, Midjourney and others. I have completed courses in Creative Direction and Fashion Video and Visual Communication. I created my own AI music project Valeria Fuega, where I built an entire artistic brand from concept through visual identity to music and music videos.

I have hands-on experience launching two e-commerce projects, a designer t-shirt line and a limited edition of abstract paintings with certificates of authenticity, going through the entire process from idea and visuals to website realisation myself.

I also teach Latin dance, where I have developed my own method for teaching style and musicality in Salsa under the brand Street Salsa.

I am a person of many roles and it is exactly this diversity that gives me the ability to see projects from multiple angles and connect creativity with functionality.

Education

Department of Andragogy and Educational Management (KAMV)

Faculty of Education, Charles University

School management

Bachelor's degree 2016 - 2019

Hard skills

Soft skills

Creativity and innovation, communication and teamwork, flexibility and adaptability, empathy and user-centered thinking, proactivity and problem solving.

2020 - 2022

Web design & development

I designed and created websites on platforms like WordPress and Wix, while also using basic HTML and CSS knowledge to optimize for mobile viewing.

2021 - present

UX/UI design

I design end-to-end user interfaces for websites and mobile apps (iOS/Android) – from initial sketches to final prototypes. I work with design systems, conduct user testing, and also create digital graphics.

2023 - present

Video creator

I create videos of various genres - from promotional spots for products and services to dance videos. In addition to filming, I also do post-production and scriptwriting.

Conical

Outside of work, I enjoy dancing – reggaeton, dancehall, afro, salsa, high heels and Latin American dances. I create and film dance choreographies and also do fitness and occasionally beach volleyball, which help me maintain a balance between work and free time. My other hobby is photo modeling, which provides me with additional creative challenges and opportunities for self-expression.
I am interested in various seminars and workshops in the field of psychology, NLP and marketing, which allows me to constantly expand my knowledge and skills. In September, I successfully completed the Creative Director course, which is an important milestone for me on the path to developing my skills. In December, I completed the Fashion Video and Visual Communication course. I am currently taking a course in NLP (Neurolinguistic Programming) coaching.

Courses

Videography - Fashion video and visual communication, AERO SCHOOL

OCTOBER 2024 - DECEMBER 2024

Creative Director KURZ, SKVOT

AUGUST 2024 - SEPTEMBER 2024

Adobe Premiere Pro - video creation and editing ONLINE COURSE, VIDEOSMILE NOVEMBER 2023 - JANUARY 2024

Design sprint, COMMERCIAL BANK DECEMBER 2022

Service design, COMMERCIAL BANK OCTOBER 2022

UI/UX design ONLINE COURSE, WAYUP MAY 2021

and others

Employment

UI/UX designer, Komerční banka

UI/UX designer, Karlín IT group

Linguistic tester, Transperfect

WordPress developer, freelancer

UX/UI designer Video shooting Graphic design Video editing Social Media Graphic

Advertising concepts

I developed a brand communication concept for Avon targeting a young audience. The presentation includes several parts: the current brand positioning, the behavior of the target group, competitor communication analysis, and finally, three proposed social media ad campaign scripts complete with storyboards.

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As part of the Creative Director course, I worked on a campaign focused on Parkinson’s disease, applying newly acquired knowledge and skills. During the course, I engaged in practical exercises—from creating a creative brief and battle plan to developing various campaign concepts prepared by the creative team led by the instructor. The process also included writing feedback on each concept and, finally, creating a presentation where I selected one campaign concept and expanded it with my own idea.

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video content

Other

Conceptual promo video for the fictional café “Náhoda” — a space for those who feel in-between: between countries, relationships, moods, or life phases.
A visual storytelling experience that blends an introspective atmosphere with details like quotes on mugs, the scent of incense, or a ray of light symbolizing a found answer.

The video was created entirely using AI tools — visuals generated in Midjourney, animated with Runway and Kling AI.
Final editing, pacing, and text layering were done in CapCut.

A promo video for a client providing premium customer transportation services.
The video was created based on a brief without a specific script, using only 5–7 provided photos of varying quality. The goal was to craft an elegant and luxurious atmosphere without voiceover or actors—relying solely on visual animation and motion.

Disco Queen

This experimental AI video was created as an attempt to capture the invisible moments of disappointment and silence between people. Through visual atmosphere and symbolism, I seek to portray emotions that are difficult to express in words.

Disco Queen

Other

Disco Queen

This video was created as part of the Fashion and Visual Communication course, where I developed the concept and script, filmed in a studio, and handled post-production in DaVinci Resolve. The dresses were designed by a fashion designer from UMPRUM, and the main idea of the video was to showcase the versatility of these dresses, which can be worn for any occasion.

I created this motivational dance video — the moment I heard the song, a clear vision of the entire clip formed in my mind. I wanted to inspire others and lift their spirits.
I developed the concept and idea myself, then brought it to life with a friend who filmed me following my directions. I edited the video afterward.

Just got better

This project is my first attempt at creating a commercial and was a great opportunity for me to combine creativity with technical skills.
The commercial focuses on a cream called Disco Queen, whose bubblegum scent inspired me to create a fun and playful concept.

I came up with a script, chose music, and created a storyboard where each shot matched the rhythm of the music. There was also my own advertising text for the end of the spot.

The first cut was made in CapCut, where I combined music, footage, animations, and color corrected. Then I reworked the video in Adobe Premiere Pro, using advanced tools like chroma key, 3D effects, and creating graphics in Adobe Illustrator.

Candle promo

Indian dance

This video was created for a client who makes soy candles with a variety of unique scents.

The video captures a peaceful winter atmosphere, where warm tea and a book are harmoniously complemented by a soy candle, designed to create a cozy and relaxing environment.

Other

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social media graphic

Personal blog about NLP (Neuro-Linguistic Programming)

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Black and White Fashion Promo Discount I

I started this blog to share interesting information about how our minds work, positive thinking, working with emotions and beliefs. I want to inspire you to improve your life through the power of your thoughts.

T-shirt e-shop

This profile was created to promote an online store with original organic cotton T-shirts. The online store offers two collections: one with abstract prints and the other focused on designers.

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Go to website

Website creation on WIX

I created this website for a client on the WIX platform. It is a portal with discounts divided into different categories, all of which are subject to a 15% discount. All you have to do is get a loyalty card online and visit any business from the list of partners on the website.

Go to website

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ux/ui design

Website creation on WIX

I created this website for a client on the WIX platform. It is a portal with discounts divided into different categories, all of which are subject to a 15% discount. All you have to do is get a loyalty card online and visit any business from the list of partners on the website.

Website creation on WordPress

The website was built on WordPress and sells organic cotton t-shirts. I took care of the entire process – from setting up a domain and hosting to launching an e-shop and securing a payment gateway. I also optimized the website for mobile viewing and set up analytics tools to track performance.

Go to website

I created a UI/UX design for a mobile application focused on selling flowers, according to the specifications of a client who communicated with the agency I worked for.

Go over

UX/UI applications